This notice explains how thelivebus.com collects, uses, and protects personal information when you visit and use our website. When you browse The Live Bus, subscribe to updates, contact us, or follow links to operator brands, we may collect limited details to run the site, improve content, and work with our partners. We recommend reading the full policy to understand the specifics, your rights, and the controls available to you.
This Privacy Policy applies to personal data processed in connection with the The Live Bus website (the “Website”). From time to time, we may update this notice to reflect changes in our services, legal requirements, or how we handle data. The newest version will always be available on the Website, and we will highlight any important updates where appropriate.
We may collect personal information that you provide directly, such as when you sign up for newsletters, contact us, enter promotions, or interact with our social media channels. This typically includes your email address, name (if provided), public profile handle, and any comments or messages you choose to share.
We also collect certain information automatically when you visit the Website, including technical details about your device and browser, your IP address, the pages you view, how long you stay, and what you click on. If you click on a link that leads to an operator’s site, we record that interaction and may receive limited information back from the operator, such as whether a registration or deposit was completed.
We may create aggregated and statistical reports about Website usage. Aggregated data does not identify you personally. We do not intentionally collect special category data (such as health or religious details) or information relating to criminal offences, and we remove such information where reasonably possible.
We use your personal data to provide and manage the Website, monitor performance, and keep the service secure (legitimate interests). If you consent, we send newsletters or marketing updates (consent). We also share limited referral data with operators and partners so we can measure traffic and calculate commissions (legitimate interests). When you contact us, we use your details to respond (legitimate interests), and we may process information to comply with legal obligations. If we use your data for a compatible purpose not listed here, we will update this notice.
If you give us permission, we may send you newsletters or other marketing messages from time to time. Every marketing email includes an easy way to unsubscribe, and you can withdraw your consent at any point. Important service updates or security notices may still be sent because they are not considered marketing.
We may share personal data with operators and partner brands when you follow links from The Live Bus, so they can track referrals. We also work with trusted service providers who host the Website, send emails, supply analytics, or support our technology; they act under our instructions. In certain circumstances we may share information with professional advisers, authorities and regulators, or potential investors/buyers if we take part in a merger or sale. We also share anonymous, aggregated statistics that do not identify you personally.
Some service providers or partners may be located outside the United Kingdom or the European Economic Area. Where personal data is transferred to a country that does not offer the same level of protection, we ensure suitable safeguards are in place, such as approved contractual clauses or similar protective measures.
We keep personal data only for as long as it is needed for the purposes described in this Policy, including to maintain ongoing relationships (for example, if you remain subscribed to a newsletter), meet legal or regulatory requirements, or handle complaints and legal claims within relevant limitation periods. After that, we delete or anonymise the data. Anonymous information may be kept for statistical or analytical purposes.
When retained for statistical purposes, data is anonymised so you cannot be identified.
Under UK data protection laws, you have the right to ask if we process your personal data, request a copy, correct inaccurate details, request deletion, ask us to limit the way we use data, object to processing based on legitimate interests, withdraw consent, and request data portability (where applicable). To exercise these rights, please contact us using the details provided on the Website. We may need to confirm your identity before acting on a request.
Some rights are subject to limitations — for example, we may need to keep certain data to comply with the law. If this happens, we will explain the reasons.
The Website uses cookies and similar technologies to remember your preferences, understand how visitors use the site, and improve our layout and content. Except for cookies that are strictly necessary for the Website to function, we will only use cookies if you give consent through our cookie banner or consent tool when you first visit The Live Bus. We currently use Google Analytics 4 (GA4) to better understand visitor behaviour in an anonymous form. You can manage or disable cookies in your browser settings or via our consent tool.
If you have questions about how The Live Bus handles your personal data, or if you wish to exercise your rights, please get in touch through the Contact section of the Website. If you are not satisfied with our response, you have the right to raise a concern with the Information Commissioner’s Office (ICO), the UK data protection regulator. We would, however, appreciate the chance to deal with your concerns first.
Last updated: [November 2025]